Representations of the Name Rectification Movement of Taiwan Indigenous People: Through Whose Historical Lens?

Within the theoretical and methodological framework based on the conceptual metaphor theory, the discourse-historical approach, and corpus linguistics, this article examines the various representations of Taiwan indigenous people’s name rectification movement in three major broadsheet newspapers, the United Daily News, the Liberty Times, and the Apple Daily in Taiwan. Using two-tier analysis, which incorporates the discourse-historical approach into the conceptual metaphor theory, we demonstrate that JOURNEY and CONFLICT metaphors, the two predominant types identified in news coverage, are portrayed in divergent ways in different news media. By analyzing the cognitive characteristics of conceptual metaphors in combination with other discursive/rhetorical strategies, we demonstrate that political orientations and underlying ideologies are ingrained in the corpora news reports, and the ways in which the newspapers’ publishers delineate the indigenous issue echo the different positions they take toward national identity. We hence posit that ‘Taiwan indigenous people as the positive Self’ construction is a pseudo-positive Self construction, which is merely a camouflage for the media’s real stance on viewing indigenous people as the Other. We argue that all of the representations of the name rectification movement in three different newspapers in Taiwan are based on intention, inextricably intertwined with the newspapers’ ideological stance of national identity, and are viewed through the historical lens of the Han people.